BRAND GOVERNANCE

One Brand. Built Complete.

PosterSalon.com needed everything — strategy, identity, digital experience, and content — built from scratch and built to work together.

I created the full brand ecosystem: logo, identity standards, website, and video content. Not a collection of deliverables, but a cohesive platform designed to establish a distinctive market presence from day one and scale from there.

Nobody Reads the FAQ. So We Made It Worth Watching.

I created an animated video featuring PosterSalon.com's cat mascots that turned routine support content into something people actually wanted to watch. The information got through. The brand personality came with it.

We Made It Impossible to Ignore.

Most support content gets buried because nobody designed it to be found. We took PosterSalon.com's most common customer questions and handed them to a pair of animated cat mascots.

The result was content that actually got watched, questions that actually got answered, and a brand personality that came through in every frame.

A Brand That Knows What It Is — At Every Touchpoint.

Growth exposes inconsistency fast. Before PosterSalon.com could scale, it needed a brand identity system strong enough to hold together across every channel, every communication, and every customer interaction.

I developed the full identity system and governance standards — giving the business a clear visual language, consistent messaging framework, and the guidelines to execute both without reinventing the wheel every time.

A brand that knows what it is doesn't just look better. It grows faster.