SUN RECORDS – Revitalizing an American Icon
Challenge: 706 Union Avenue in Memphis Tennessee is widely known as the Birthplace of Rock ‘n’ Roll. Though the studio still records new music, the legendary Sun Records catalog—Elvis Presley, Johnny Cash, Carl Perkins, Jerry Lee Lewis and others—had largely stopped generating fresh cultural energy by the mid-1960s. The brand needed a bold, authentic way to reconnect with a new generation and reassert its influence in modern music culture.
Action: We uncovered a trove of long-forgotten, privately recorded tapes capturing intimate performances by Sun’s most iconic artists later in their careers—raw club sets, hometown shows, and rare appearances never before seen by the public. We digitized, restored, and remastered more than 300 previously unknown live concerts, then launched them strategically on a dedicated YouTube channel to introduce these legends to younger audiences through the platforms they use most.
Result: The collection preserved an irreplaceable chapter of American music history, reignited global interest in the Sun Records legacy, and opened a new revenue and engagement stream—bringing new listeners into the Sun family while honoring the artistry that defined a generation.
