Video Gallery

UMAXX TV - Fast is Fantastic

UMAXX HAD A SPEED ADVANTAGE. - WE DECIDED NOT TO TALK ABOUT IT.

UMAXX was first to market with blazing-fast 5G internet. That gave us a genuine technological advantage — but we knew it wouldn't last forever. Competitors would catch up. So the strategic question wasn't: How do we advertise faster internet? It was:

HOW DO WE MAKE SPEED SOMETHING PEOPLE CAN ACTUALLY FEEL?

For gamers and streamers, speed isn't a specification. It's everything. Lag destroys the experience. Speed makes it possible. We needed to take an invisible technological advantage and turn it into something unmistakably human, visual and entertaining. So we created Madge and her coworker. Their job? Speed testing UMAXX.

Not with charts. Not with Mbps claims. Not with another router sitting beautifully on a table. We turned the product demonstration itself into entertainment.Madge gave UMAXX a personality and gave consumers a way to experience the brand's speed advantage rather than simply being told about it.

The campaign transformed a technical product benefit into social content people could watch, understand, and remember, dramatically increasing social awareness of both UMAXX and its speed positioning.

THE THINKING - Technology said: We're faster. Consumer insight said: Gamers and streamers hate waiting. Strategy said: Make them feel the difference. Creative said: MEET MADGE.

UMAXX TV Speed Test

UMAXX - Keepin’ My Family Together

Poster Salon - Just the FAQs Jack

POSTERSALON NEEDED AN FAQ’s PAGE. SO WE STARTED A BLUES BAND.

PosterSalon is an online art retailer. Like every online retailer, customers have questions. How does shipping work? What happens if something arrives damaged? What's your return policy?Important information. Painfully boring content. We could have written an FAQ’s page nobody wanted to read. Instead, we asked a different question:

WHAT IF THE BRAND ITSELF ANSWERED?

We built PosterSalon around a fictional band of stray cats who found each other, formed a blues band, and became the voice, personality, and social culture of the brand. And when customers had mundane questions about shipping, ordering, and customer service, the cats did what blues musicians do.

THEY SANG ABOUT THEIR PROBLEMS.

We turned ordinary customer-service information into original blues songs performed by the PosterSalon cats. The mundane became entertainment. The FAQ’s became content. Customer service became storytelling. And a transactional e-commerce company suddenly had characters, mythology, humor, music and a voice consumers could recognize and follow.

The strategy wasn't “let's use cats because cats work on social.” It was understanding what kind of culture the brand could authentically create — and then allowing that idea to reshape everything from storytelling to customer communication.

THE THINKING

Business problem said: Explain the FAQ’s. Traditional marketing said: Write an FAQ page. Brand strategy said: Every interaction should reinforce the world we're creating. The creative said:

LET THE CATS SING THE BLUES.

Poster Salon - No Shipping Blues

Poster Salon - No Blues Guarantee

Poster Salon - No Tracking Blues

AUTOZONE × JESSE JAMES - Monster Entertainment

AutoZone wanted to build a stronger connection with a younger generation of DIY automotive enthusiasts. The brand partnered with custom-car builder and television personality Jesse James at the height of his Monster Garage fame—bringing together one of the most recognizable figures in automotive culture with one of America’s leading auto-parts retailers.

We supported the campaign with editing, post-production, and collateral development, helping turn the partnership into authentic AutoZone brand entertainment that connected with the hands-on car culture at the heart of its customer base.

Mr. Xylophone, Ding, Ding, Ding!

Animation Concept and Original Song Composition for Fisher-Price

Mr. Chatter Phone Ring, Ring, Ring - (Audio Only)

Animation Concept and Original Song Composition for Fisher-Price

SIPPY NIPPLE - Get the Sippy! (Pre-Roll Animation Spot)

Kodiak Bubble Wrap - Inspector #7

A bubble wrp manufacturer asked us how they could make their product interesting on social media. We introduced them to their new spokesperson - Inspector #7.

Safe Ports - ReIntroducing A LEADING Brand

A leading logistics consulting firm had outgrown their original image and needed to reposition themselves as the new leader in military and government procurement. So, we told the story of what they were doing today, presenting Safe-Ports as a partnership that offered the saftey and security of a trusted leading brand.

Safe Ports - A Safe Ports Partnership

GPOD - Green Power on Demand

UMAXX TV – Privacy Leadership

UMAXX NEVER TRACKS OR SELLS YOUR INFORMATION — GUARANTEED.

UMAXX couldn't outspend America's largest internet providers. So, I looked for something customers wanted that the category leaders couldn't credibly promise - privacy. Major providers profited from collecting and monetizing customer data. UMAXX didn't. I turned that difference into a competitive advantage:

UMAXX NEVER TRACKS OR SELLS YOUR INFORMATION — GUARANTEED.

Every major streaming platform tracks what you watch, when you watch it, and sells that data. UMAXX TV was built differently — and we made sure people knew it.

I led UX/UI design and brand strategy for the platform, building the campaign around military-grade encryption and a single unambiguous promise: UMAXX Never Tracks or Sells Your Personal Information. In a category where surveillance is the business model, that promise was a genuine differentiator — and a reason to switch that the big players couldn't match without exposing their own practices.

I then initiated partnerships with Norton and LifeLock to give the promise nationally recognized credibility — creating a position competitors couldn't easily copy without sacrificing valuable data revenue.

RESULT: ZERO → 2M+ SUBSCRIBERS

From Pitch to Program: Reconditioning America's Tactical Fleet

Safe Ports — Heavy-Duty Tactical Vehicle Reconditioning & Repair
Program Management, Contract Strategy, Executive Presentation & Video Production

When Safe Ports set out to win reconditioning and repair contracts across multiple branches of the U.S. military, the challenge wasn't capability — it was proof. I led the full contract pursuit and program strategy, then built the presentation and video content that made the case: clear, credible storytelling that translated complex mechanical and logistics capability into a narrative military decision-makers could act on with confidence. The result was a winning contract award and a program built to deliver on it — from the pitch room to the shop floor.

Nightmare Dare - Zombie Apocalypse