BRAND LICENSING

"What's Up, China?"

Warner Bros. / Bravo Foods & Dairy Group
Introducing the first pasteurized milk in China is a feat. Making Bugs Bunny culturally resonate with Chinese consumers is an art. We did both. Working with Bravo Foods & Dairy Group under a Warner Bros. Looney Tunes license, we brought the first pasteurized pouch milk to China — and gave Bugs Bunny a name that spoke the language, literally and culturally.

"With Great Power Comes Great Cultural Responsibility."
Marvel & SADAFCO — Middle East Market Launch

Introducing Spider-Man and the Marvel universe to the Middle East through SADAFCO — the region's largest dairy group — meant navigating one of the most complex licensing and cultural approval processes in branded merchandise. Across 100+ SKUs spanning beverages, shakes, ice cream, and dairy treats, every character, every pose, and every graphic element was scrutinized and refined in close partnership with the Marvel team to meet regional legal, religious, and cultural standards. The result: a landmark launch that proved global brands can localize without losing their soul.