BRAND LICENSING
Global Brands. Local Impact.
Licensing only works when the cultural fit is right. I led international licensing programs for Marvel, Warner Bros., and Nickelodeon properties across North America, the Middle East, and Asia — including introducing Marvel characters to Saudi Arabia and Warner Bros. characters to China.
Each market required a different approach. The work wasn't just about placing logos on products — it was about finding the connection between world-class IP and the consumers who would genuinely embrace it.