COCA-COLA

Turning Trusted Flavors Into a New Category

Coca-Cola Bottling saw a category nobody had built yet: a healthy flavored milk line that parents and schools would feel good about.

I created a 12-SKU flavored milk platform built around some of the most trusted names in candy — Dove, Milky Way, Three Musketeers, and Starburst. We licensing brands kids already loved giving the product instant familiarity and creating a new, fast-moving new category.

$240 million in first-year sales.

(Developed with Bravo Foods and Coca-Cola Bottling — naming, packaging, and go-to-market creative, concept through retail launch.)