MAYBELLINE
Where the Brand Meets the Shopper.
Beauty is won or lost at the shelf. I directed 200+ retail display programs for Maybelline, Garnier, and L'Oréal — floor displays, pallet displays, and promotional merchandising systems designed to stop shoppers, communicate the brand, and close the sale.
At the scale of the world's largest beauty brands, consistency and craft aren't optional. Every display had to work as hard as the advertising that drove the shopper to the store.