Dr. SCHOLL’s

Dr. Scholl’s - From Foot Care Staple to Modern Consumer Brand

Dr. Scholl's had the equity. It needed the energy. I led a full redesign of the Dr. Scholl's product line — 230+ SKUs across foot care, insoles, and treatment products — creating a cohesive visual identity system that modernized the brand while honoring the clinical credibility that made it trusted for generations.

Beyond the redesign, I our team pioneered the Gel Insoles platform — developing distinct product identities for Work and Sport that turned a commodity insole into a differentiated, consumer-relevant franchise. We also led creative development for Lotrimin, Tinactin, Wart Away, and a range of treatment products, building packaging systems that were clear, confident, and competitive at shelf.