GET MY REFILLS

MAKING PRESCRIPTIONS SIMPLER. AND PERSONAL.

A former Apple executive came to us with an ambitious idea: create a direct connection between pharmaceutical manufacturers and patients that could make prescription medications dramatically more affordable. Powerful idea. Complicated business. We built GetMyRefills from zero—name, brand strategy, identity, messaging, campaign and digital experience—by finding the simple human value inside the technology.

FIND YOUR SAVINGS.

That idea became the organizing principle for the brand. The experience was deliberately minimal. Focused on “Find Your Savings” - every interaction was designed to remove complexity and get customers directly to what mattered. Find the medication. See the savings. Manage the prescription. The technology could be complicated. The experience couldn't be.

MAKING PRESCRIPTIONS PERSONAL.

There was another problem. Pharmaceutical marketing talks about diseases, conditions, medications and symptoms. Patients think about people. So we created a campaign that literally found the person inside the disease. The typography revealed human names hidden inside medical conditions, transforming clinical language into something immediately personal.

Right Message. Right Medication. Right Person.

The idea gave us a distinctive creative platform that could extend across medications, conditions and audiences while keeping the focus where it belonged: Not on the prescription. On the person taking it.

ONE BRAND. 50,000 PRODUCTS.

Behind the simplicity was a significant design challenge. GetMyRefills needed to accommodate approximately 50,000 pharmaceutical SKUs without allowing the complexity of the product universe to overwhelm the customer experience.

We created a clean, disciplined brand and digital system capable of scaling across medications, communications and customer journeys while maintaining one consistent experience. Simple enough for one patient. Scalable enough for 50,000 products.

FROM TECHNOLOGY TO HUMAN VALUE.

The opportunity wasn't simply to design another pharmacy app. It was to take a complicated pharmaceutical business model and uncover the value people actually cared about: Make my prescriptions more affordable. Make them easier to manage. Make the experience about me. That became the brand. Find Your Savings.

WE'RE HELPING (RON) GET BETTER.

I created the full transit and social ad campaign, developing targeted creative that spoke directly to patients managing specific medications. The challenge was precision — general health messaging is easy to ignore. This required audience segmentation down to condition and medication type, with messaging tailored accordingly.

Consistent brand voice, clear value proposition, and placements chosen for where patients already spend their time. Built to reach the right people — not just a lot of people.

Your Prescription. The Best Price. Three Taps Away.

Mobile App · UX Design

I designed the GetMyRefills mobile app around one simple job: find your medication and instantly see how much you can save. The core promise had to be delivered in seconds — not buried in onboarding flows or cluttered dashboards.

Clean UX, frictionless navigation, and a clear value delivered the moment you open it. The design strips away everything that doesn't serve that one moment: the patient, their medication, and the price comparison that makes switching a no-brainer.