Coppertone Water babies - Bringing Back an American Icon

Originated the Coppertone WaterBabies® brand and resurrected the iconic Little Girl & Dog logo for use on-pack. The strategy leveraged decades of consumer trust to create a new category leader, generating more than $163 million in sales.

JIMMY DEAN® BEEF JERKY — Reviving a Legend for a New Generation

Brought brand founder and country music icon Jimmy Dean back out of retirement to launch a new beef jerky line. By reconnecting the brand's authentic heritage with a new generation of consumers, the campaign leveraged the founder's enduring personality and trust to extend the brand into an entirely new snacking category.

SIPPY NIPPLE® — Making Water BottleS Baby-Friendly

Created the product name, logo identity, and animated launch video for Sippy Nipple®, an innovative attachment that transforms standard water bottles into easy-to-use drinking solutions for infants and toddlers. Developed a playful, memorable brand system that clearly communicated the product's convenience and everyday practicality. The project translated a practical innovation into a distinctive consumer brand with broad appeal to mom’s and toddlers.

Every Brand Starts With a Mark.

A logo is the first thing a brand says without words. These are selected examples of identity systems developed for brands at every stage — from startups finding their voice to established companies redefining theirs.

Each one built to communicate purpose, create distinction, and hold up for decades.