SPORTS MARKETING
AMERICAN FOOTBALL LEAGUE
Building a New Sports Brand for the UK & Ireland
I developed the logo and visual identity for the American Football League (AFL), and the Union Jack Classic, a new professional sports and entertainment property created to bring American football home to fans across the United Kingdom and Ireland.
The identity was designed to establish the AFL as a credible, ownable sports brand from day one—capable of living across broadcast, stadiums, uniforms, merchandise, digital media, sponsorships, and an expanding network of teams.
The assignment was about creating the visual foundation for an entirely new sports property and helping turn a growing passion for American football into a brand British and Irish fans could call their own.
Race-Ready Merchandise
Jimmy Dean / NASCAR Winston Cup Series
Speed demands precision — so does branded merchandise. Managed the merchandise program for the Jimmy Dean Racing sponsorship of Derrike Cope's #30 Pontiac Grand Prix in the Winston Cup Series, handling design direction, vendor management, and production across apparel, hardgoods, and collectibles.
NASCAR fans don't just follow a driver — they wear the brand and collect it.
Design and merchandise program for the Jimmy Dean Racing Winston Cup Series.
Identity created for the newly formed American Basketball Association
Extensive work with International Sports Event Marketing Agency - Rhino Marketing.