NIGHTMARE DARE HAUNTED FOREST - LIVE EVENT (SOCIAL MEDIA)

The Scariest Content Was the Guests Themselves.

Traditional advertising wasn't going to work — the timeline was too short and the budget too tight. The better campaign was already happening at the entrance of the forest, on the faces of people who had no idea what they'd just walked into.

I built the campaign around real-time guest reaction videos — capturing authentic terror, sharing it immediately, and letting the content do what no produced ad could: make the next person absolutely certain they had to experience it for themselves.

$247K in earned media value. 19 editorial placements. Significant social growth across platforms.

The guests made the campaign. We just knew to point the camera.

Nightmare Dare Haunted Forest

Survivor Stories #15 - Social Media Gold

Nightmare Dare Haunted Forest

Zombie Apocalypse Paintball Hayride

Nightmare Dare Haunted Forest

Survivor Stories #34 - Social Media Gold

Nightmare Dare Haunted Forest

Survivor Stories #12 - Social Media Gold

Nobody Acts Scared. These People Were.

Scripted content can't replicate the look on someone's face the moment they stumble out of a haunted forest. So we stopped scripting.

I captured real guest reactions as they emerged from the attraction and turned them into "Survivor Stories" — a social video series built entirely on authentic terror, relief, and the kind of storytelling that only happens when the experience is genuinely earned. The content went viral locally, resonated far beyond paid reach, and significantly reduced the event's dependence on advertising.

The best creative brief we had was the forest itself.

Nightmare Dare Haunted Forest

Survivor Stories #5 - Social Media Gold

Nightmare Dare Haunted Forest

Survivor Stories #11 - Social Media Gold

Nightmare Dare Haunted Forest

Survivor Stories #6 - Social Media Gold

Nightmare Dare Haunted Forest

Survivor Stories #3 - Social Media Gold

Nightmare Dare Haunted Forest

Survivor Stories #7 - Social Media Gold

Nightmare Dare Haunted Forest

Survivor Stories #9 - Social Media Gold