Packaging Design

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EAST INDIA TEA COMPANY - PACKAGING DESIGN - The firm’s heritage and legacy is legendary since its establishment in 1600 by royal decree of Queen Elizabeth I. In the past, the brands tea was positioned as an “English Tea” whose packaging reflected traditional British design. Since the brand traversed the world to find these exotic tea variants, we chose to dress the packaging in the flavors of it’s native origin. Authentic tin style containers were fashioned to cement the brand’s ultra-Premium flair.

TERSTY BEVERAGE CARAFE - PACKAGING DESIGN - The Tersty brand invented the temperature perfect carafe. We designed the product and its packaging to give it a modern tech feel combined with a clean, elegant approachable look, utilizing a gloss coated sleeve with a raw bare corrugated insert. The result is a low cost but high perceived-value package.

CHILL BRAND CBD - PACKAGING DESIGN - The Chill brand found itself inundated with competitors and needed to set itself apart. Chill offered a higher quality product than its competitors, so we opted to position the Chill brand as the Ultra-Premium leader, utilizing a combination of foil stamping, shrink wrapping and paper labeling.

FLORIDA’S NATURAL NFC - PACKAGING DESIGN - **Florida’s Natural** **– Repositioned brand to record 18.1% market share.**
The TV campaign of a shopper reaching into the store shelf and handed a product straight from the orange grove gained substantial recall, but this did not transfer to the carton sales. Once we put the “hand-off” image on the carton, sales skyrocketed.

PRESTONE AUTOMOTIVE CHEMICALS - PACKAGING DESIGN - Prestone needed to stand out on AutoZone shelves. Its small paper labels were tiny and not seen by the customer. We took an unheard-of stance working with shrink labeling engineers to test the limits of shrink labeling on a highly challenging bottle shape. The result was a self-pouring bottle that eliminated the need for a funnel that showcased the brand in a full shrink wrapper.

PACKAGING DESIGN FOR COFFEE PRODUCT LINE - We took a heritage brand and wrapped it in history to showcase it’s coffee legacy.

PACKAGING DESIGN FOR SARANAC 1888 All Malt Lager - The nations second oldest brewery came to us with an idea to sell their beer under the brand name “Freeport,” where they would sell from Freeport Maine to Freeport Bahamas. But the brewery made an ultra-premium quality product for three generations that screamed “authenticity. So, we presented the brand “Saranac” as the brewery was in the foothills of the Adirondack Mountain region, famous for the town of Saranac. 1888 commemorated the year of the brewery’s founding. We won an international CLIO Award for best beer packaging. Saranac is now the brewery’s flagship brand.

PACKAGING DESIGN FOR SEASON’S BEST AMBER BEER - Specialty craft beer limited edition run labeling for the holiday season.

GRIZZLY LONG CUT POUCHES PACKAGING - Created the original packaging design for Grizzly **moist snuff dipping tobacco.**
As of 2014, Grizzly is the flagship brand of Reynolds American with a **31.1% market share** - the largest US market share of moist smokeless brands

MAYBELLINE AND GARNIER FLOOR DISPLAYS - Created over 200 floor and pallet displays for Maybelline, Garnier, and L’Oreal brands.

JIMMY DEAN BEEF JERKY PACKAGING DESIGN - The famous image of Jimmy Dean had been removed from his namesake packaging over time. The firm was poised to enter the beef jerky category and needed a visual point of difference from the competition. Bringing back Jimmy’s signature image on the package tied it to the brand.

Branding and packaging design for LaMont’s Authentic Southern Flavor meats.

SHEFFIELD FARMS Packaging Design - Fresh from the Farm Strategy - Printed Milk Cartons and Shrink Wrapped Egg Carton.

NATIONAL SCHOOL LUNCH PROGRAM - Licensed Warner Brothers and Nickelodeon Characters.

PACKAGING DESIGN FOR COCA-COLA LICENSED MILKS - • **Coca-Cola / Dove Milk – Launched 12 SKUs, generating $40M in sales.**
Coke was pulled from Schools for sugar content. We replaced the offending products with12 SKU’s of flavored milks that were deemed acceptable. To compete with the Hershey’s brand, we licensed known Dove and Mars chocolate flavors to eliminate the need for customer flavor trial. Milky Way, Dove, 3 Musketeers flavored milks were created.

FITNESS NUTRACEUTICAL - Brand strategy and packaging design

GARNIER FRUCTIS - FLOOR DISPLAYS - Created over 200 floor and pallet displays for Maybelline, Garnier, and L’Oreal brands.

PRIVATE LABEL HOUSEWARES - Recreating History

To help improve houseware sales for a major retailer, we recreated some of the best historical designs from various artistic styles (Art Deco, Art Nouveau and Classic styles) and packaged them as ultra-premium products.

FRUIT OF THE LOOM - STAR WARS UNDERWEAR -WON $500M LICENSING DEAL –
We asked the FOL marketing team dress in Star Wars costumes to make their pitch to Lucas joining them in the jump to light speed. Hired actors dressed in stormtrooper costume deliver a life-size R2D2 unit holding the presentation to Lucas Film Headquarters.

TERSTY PRODUCT DESIGN - The Tersty brand invented the temperature perfect carafe. Our product design made the brand on-trendy and on-the-go as if it were a woman’s designer brand accessory.

BOAR’S HEAD IN-STORE - BIG FLAVOR PROMOTION -
To gain in-store shopper awareness, We built giant grocery bag mockups on hidden wheels with the Boar’s Head logo to emphasize Boar’s Head’s “Big Flavor” and hired secret shoppers to walk the store.

LOGO AND IDENTITY development for various firms.