NUTRACEUTICALS

INFLAMMATION RELIEF - WITHOUT A PRESCRIPTION

Inflammation is the root cause of nearly every chronic illness — and concentrated omega-3 fatty acids from fish oil are clinically proven to reduce it, prevent blood clots, ease anxiety, reduce pain and stiffness, and slow macular degeneration. I built EO3 from the ground up around that science, developing two distinct product lines to reach consumers in different ways.

The flagship line solved omega-3's biggest barrier — taste. Our research team formulated a fish oil product that's genuinely enjoyable to drink: omega-3, protein, and antioxidants blended into a fruit-flavored smoothie, making the daily dose easy rather than a chore.

The second line, positioned under "Relief Without a Prescription," took the opposite design approach — pharmaceutical-grade packaging and presentation offering a natural, omega-3-based alternative to prescription medication for arthritis, cardiovascular health, anxiety, and eye health.

Across both lines, I owned the brand from concept to shelf: naming, packaging, website, sales collateral, Amazon and paid marketing management, and the UI for a companion app that let users estimate their daily omega-3 needs without a blood test.