NUTRACEUTICALS

Finally - Fish Oil that Tastes Great!

The flagship EO3 line solved omega-3's biggest barrier — taste. Our research team formulated a fish oil product that's genuinely enjoyable to drink: omega-3, protein, and antioxidants blended into a fruit-flavored smoothie, making the daily dose easy rather than a chore.

INFLAMMATION RELIEF - WITHOUT A PRESCRIPTION

Inflammation is the root cause of nearly every chronic illness — and concentrated omega-3 fatty acids from fish oil are clinically proven to reduce it, prevent blood clots, ease anxiety, reduce pain and stiffness, and slow macular degeneration.

"Relief Without a Prescription," took the opposite design approach — pharmaceutical-grade packaging and presentation offering a natural, omega-3-based alternative to prescription medication for arthritis, cardiovascular health, anxiety, and eye health.

Across both lines, I owned the brand from concept to shelf: naming, packaging, website, sales collateral, Amazon and paid marketing management, and the UI for a companion app that let users estimate their daily omega-3 needs without a blood test.

Building the Lifestyle Behind the Brand

Rather than creating another CBD marketplace, we transformed Chill.com into a complete lifestyle destination built around the idea of relaxation. The brand evolved into an immersive digital ecosystem featuring a CBD marketplace, Chill TV with sponsored sports and original entertainment, Chill Talk social messaging, and Chill Tunes streaming audio—creating a single destination where commerce, content, and community came together. The result was a brand experience designed to make Chill.com the social hub for the global CBD lifestyle.

Elevating CBD from Commodity to Premium Lifestyle Brand

In an increasingly crowded CBD market, Chill.com needed packaging that would command attention and justify a premium position. I developed a distinctive visual identity centered around an intricately etched gold bear, creating an unmistakable shelf presence while reinforcing the brand's luxury positioning. The introduction of the Authentic Chill Brand CBD platform, combined with a Made in Colorado heritage story, infused the brand with authenticity, craftsmanship, and the free-spirited culture synonymous with Colorado. The result was premium packaging that differentiated the brand and elevated customer perception at the point of purchase.