SOCIAL MEDIA

EO3 - BUILDING AN OMEGA-3 BRAND FROM ZERO

Omega-3 Beverage Supplement Brand | Chief Creative Officer / CMO | 3-Year Engagement

EO3 had an ambitious idea: make the health benefits of Omega-3 easier and more enjoyable for consumers to incorporate into their everyday lives.

The challenge was significant. Fish oil was already a crowded supplement category dominated by capsules, confusing health claims, and products consumers often associated with an unpleasant fishy taste. EO3 needed more than advertising. It needed a differentiated product, a compelling reason to believe, and an entire brand and go-to-market system built around it.

THE OPPORTUNITY

The opportunity was to rethink Omega-3 as a consumer experience rather than another bottle of supplements.

Working with the EO3 team and product research, we developed a fish oil and fruit juice formulation designed to deliver Omega-3 without the expected fish-oil taste.

That product innovation became the foundation for the brand.

From there, I led the development of EO3 from product strategy through market execution — creating the name, positioning, visual identity, packaging, website, consumer education, sales materials, digital marketing, social media, influencer program, events, trade-show presence, and e-commerce strategy.

I LOVE PIE

CALORIES

SUGAR

IMMUNE SYSTEM

TURNING A PRODUCT INTO A BRAND

Omega-3 is a category where education and credibility matter.

We had to make a complicated nutritional story understandable, establish trust, differentiate EO3 from conventional fish-oil supplements, and give consumers a compelling reason to make the product part of their daily routine.

To strengthen the brand's scientific credibility, we assembled an advisory board of registered dietitians and cardiovascular surgeons, bringing professional expertise into the consumer education and brand story.

We also created an app designed to approximate a consumer's Omega-3 levels without requiring a blood test, giving people another way to understand their nutritional needs and engage with the brand.

FROM TRANSACTION TO SUBSCRIPTION

Because Omega-3 works through consistent use, EO3 was naturally suited to a recurring relationship rather than a one-time purchase.

We transitioned the business to a monthly subscription model, creating recurring revenue while helping make EO3 part of the consumer's everyday health routine.

I managed the digital commerce strategy across the EO3 website and Amazon, connecting brand storytelling, consumer education, acquisition, and conversion with the subscription business model.

BUILDING A SMARTER BUSINESS

Brand strategy extended well beyond communications.

EO3's production was moved to the United States, reducing transportation costs, tariffs, and lead times while creating a more efficient supply chain.

I also developed investor funding presentations, sales tools, influencer partnerships, event programs, and trade-show initiatives — effectively connecting product development, brand, marketing, sales, operations, and capital raising around one growth strategy.

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Sustained Growth

With limited staff and budget, EO3 grew from a new product concept into a multimillion-dollar Omega-3 brand.

The engagement encompassed virtually every part of building the business:

Product Strategy • Formulation • Naming • Brand Positioning • Identity • Package Design • Website • Consumer Education • E-Commerce • Amazon • Subscription Strategy • App Development • Social Media • Influencer Marketing • Sales Collateral • Investor Presentations • Events • Trade Shows • U.S. Manufacturing Strategy

EO3 is a good example of what happens when product innovation, brand strategy, creative execution, e-commerce, and business strategy are built together from the beginning — around a clear consumer need.

CREDENTIALED BRAND ADVOCATES

We used credentialed health authorities as content creators and brand advocates to communicate a science-based wellness proposition. Manuel Villacorta is an internationally recognized, award-winning registered dietitian-nutritionist, author, spokesperson, and media personality; Kelly Springer is an RD/MS/CDN whose company specializes in nutrition, wellness, media, and brand partnerships, with national media exposure including Good Morning America.

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EO3 Multi Pack Designs

INFLAMMATION RELIEF - WITHOUT A PRESCRIPTION

Inflammation is the root cause of nearly every chronic illness — and concentrated omega-3 fatty acids from fish oil are clinically proven to reduce it, prevent blood clots, ease anxiety, reduce pain and stiffness, and slow macular degeneration.

"Relief Without a Prescription," took the opposite design approach — pharmaceutical-grade packaging and presentation offering a natural, omega-3-based alternative to prescription medication for arthritis, cardiovascular health, anxiety, and eye health.

Across both lines, I owned the brand from concept to shelf: naming, packaging, website, sales collateral, Amazon and paid marketing management, and the UI for a companion app that let users estimate their daily omega-3 needs without a blood test.