Florida’s Natural — Translating Storytelling into Shelf Sales
Challenge: TV ads portrayed a Grocery shopper reaching into the shelf (Shown as reaching into the grove) to grab a carton of orange juice that was handed to her by An orange grove farmer. While the TV spot was highly memorable, it was not associated with THE Florida’s Natural package and didn’t convert to sales.
Action: We Carried the same “hand-off” moment from the commercial directly onto the juice bottle design, aligning the TV storytelling and packaging.
Result: The NEw Packaging Boosted recall and brand consistency. Our efforts Grew market share to the highest ever - 18.1%, establishing Florida’s Natural as a #1 category leader in fresh orange juice in airport sales across the country.
