F I N T E C H
Helped position and brand the world’s first Gold Marketplace that unlocks the productivity of gold, paying a yield in gold on your gold. Garnered $200M+ investments in year one.
Created a new brand position and mobile user interface for a leading Wall Street hedge fund lender. Created the tagline: “Because money doesn’t come with instructions.” This campaign helped raise over $100M.
Created the first financial insurance product targeting accredited high net worth female gold investors, branding the term “Gold Reserve Parachute.”
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