V A L U E A N A L Y S I S™
"A Value Analysis study is a deep-dive into what your customers truly value - what they expect, what they value, what they don't care about and what irritates them. This information allows you to effectively allocate resources to retain customer loyalty and win new customers.
A Value Analysis Study is simply the best way to understand your customers; Attitudes, Opinions and Beliefs (AOB's)."
The Value Analysis Model is the standard of value measurement
A Value Analysis study answers the critical question: "What do your customers value?" Base your branding and marketing efforts on a solid foundation of optimizing your current brand and understanding what your customers value now and will value next.
- Where is your brand ahead of the value curve as compared to your competition?
- Are you wasting money advertising the basics?
- Are you differentiated in the value arena?
- Do customer irritations exist that you can resolve to create a new value proposition?
Call us if you feel a value analysis study might be right for your brand.
RESEARCH SERVICES:
- Barriers to Growth Analysis
- Employee Loyalty Analysis
- Focus Groups
- Category Dynamics
- Customer Research
- Consulting Services
- Continuous Tracking
Data Analytics:
Discover and measure meaningful insights that drive your revenue.
- Internal Stakeholder Insights & Goals
- Competitive Intelligence
- Marketplace Research
- Customer Conversations
If you're interested in discussing how our research and analysis team may help your brand, give us a call.