C A S E S T U D I E S
"We’ve built some pretty impressive brands in our time, but we measure our success by our client’s hard financial results."
Fruit of the Loom Florida's Natural Coppertone Coca-Cola Stax Recording Hush Collection Saranac Beer
Fruit of the Loom / Star Wars
What: Fruit of the Loom Pitch for Star Wars License
How: We built an R2D2 Unit containing our proposal delivered by Storm Trooper actors to Lucas Headquarters.
Results: Won a $500M ten-year contract with Lucas Films for Fruit of the Loom. This contract was the key to the financial success of the brand during a difficult time.
Florida's Natural NFC
What: Repositioned Florida’s Natural Not-From-Concentrate brand
How: Guided client and team to convey TV commercial success on the package using visual queues.
Results: We grabbed an18.1% market share - the highest in the firm’s history and #1 juice in US airports.
Coppertone Water Babies
What: Research indicated that babies were a potentially significant category with special needs not being addressed, including eye and skin irritation and the need for a higher sun protection factor (SPF).
How: New products were formulated to meet the suncare needs of babies. We reintroduced the “Little Girl and Dog” iconic brand that had been shelved since the 1970s. Our new Coppertone Girl was illustrated as a less revealing graphic that retained the icon's legacy.
Results: Coppertone WaterBabies delivers $160M annual revenue and leads the category as America’s #1 best-selling baby sunscreen brand for over 20 years.
Coca-Cola
What: Redefined the dairy case for Coca-Cola when Coke was pulled from school vending.
How: Negotiated contract to replace soda with healthy milk alternative creating 12 sku’s nationally including Dove Chocolate, Milky Way, and 3 Musketeers flavored chocolate milk.
Results: Coke invested $40M and was in compliance with the healthy alternative mandate.
Stax Recording
50th Anniversary Book & DVD Publication
What: The Stax story was captured on film and discovered in a vault 50 years later. We were asked to preserve this archive of world music heritage.
How: We spent a year securing the music rights and added a DVD of Stax top hits. We let the images be the hero and the words of the songs tell the story for us. We named the book Black & White, a Pictorial History of Stax Recording, defining the racial harmony that embodied the label.
Results: We preserved the rich legacy of a great record label that can now be enjoyed by future generations. A tour of these enlarged images occurred across international galleries.
The HUSH Collection
Independent Boutique Resort Booking Platform
What: A global travel leader identified underserved and off-the-beaten-path boutique properties in the Caribbean that were identified as a potential new market.
How: A new brand was to be created, with a website focus on sharability, that integrated into a new booking web-engine platform. The key was to reduce the “look to book” time.
Results: 80 hotels were signed up in the month after launch. Previously un-served independent owners now have a platform to reach customers through professional travel agent representation.
Saranac Beer
A New Brand - Imported from the Past
What: A third-generation brewer came to us with a new lager in hand. Matt’s is all about authenticity in their high-quality beer, and his family-owned brewery stood at the foothills of the Adirondack historic resort town of Saranac, NY.
How: A campaign was created showcasing the “Imported from the Past” brand positioning that promoted the Saranac brand and the brewery’s true authentic legacy.
Results: Our work for Saranac won an International CLIO Award for Best Beer Packaging and became the flagship of the brewery and the namesake of the brand, literally pulling the firm out of the black and into the red.
Monetary-Metals.com
Interest on Gold Paid in Gold
What: Gold has always been seen as a non-fruit-bearing hedge against fiat dollars. Our challenge was to differentiate the brand with a unique value proposition and drive traffic to the website.
How: While others buy or sell gold. Utilizing gold-silver ratio arbitrage. we created a gold yield marketplace, a platform for products that offer investors a yield on gold, paid in gold - separating our offering from all other financial firms tied to promissory notes from bankrupt sovereign nations.
Results: Our investors can now place themselves on the gold standard, essentially converting gold from a non-productive asset into productive yield-producing investment. Proprietary gold-futures data graphs offered for free on the website provided a reason to visit the website multiple times a day. Our client garnered $200M+ investments in year one.
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