STORYTELLING & COPYWRITING
"Sticks and stones may break your bones, but words can kill you."
Short & Long Style Copy Excerpts
Nonda Brand Story (Tech Style)
Across the generations, history looks back to remember those who have bent it to their own will. On the far left of the bell curve, a rare and gifted glowing spark ignites the mainstream to define the word “cool” for the rest of us. We are the 13%; the originators, the early adopters, the information gatherers and risk takers, the first to embrace the new, and to influence our shared destiny. Through our gates, the masses are awakened, and together we push technology forward. We are the “Tribe of Nonda” - We Define Tomorrow.
Pointsmith (B2B Boilerplate)
Pointsmith Lean Marketing delivers tailored transformational outcomes at the intersection of retail and technology. We solve our clients' toughest challenges by providing unmatched solutions in marketing process optimization, technology analysis, and business strategy. As the leading Lean Marketing Consultant supporting 54,000 locations for globally recognized retail brands, Pointsmith owns a uniquely intuitive industry perspective.
MojoDat (B2B Boilerplate)
MojoDat is the leading precision digital marketing platform that empowers brands, retailers and non-profits to target, message, respond, listen, understand, engage, and incentivize shoppers via multiple forms of digital media. MojoDat eliminates the barriers between retailers and customers, deepening the relationship and delivering real-time measurable results.
Sons of Liberty Brand (Patriotic Style)
As guardians of the unalienable rights endowed by the Creator, and the liberties granted us inscribed in our forefathers’ doctrines, we, the bearers of the great torch of liberty, endeavor to protect the freedoms granted us, where individuals control their own destinies as free and responsible members of our society.
Visual Thunder Media (B2C Visionary Style)
At the heart of every connection between brand and customer, there exists a brief mental touch-point where senses, beliefs, and desires meet the left side of the brain. A purchase decision is made. And herein lies the ancient battleground upon which brands are judged a success or failure. We shape customer relationships with a quiver of old and new arrows that unlock hidden desires and ignite sales, weaving new technologies that connect brands to customers and build category leaders.
Miss Lucinda’s Antebellum Style Front Porch Refreshments (Southern Storytelling Style)
Nobody knows how to cool folks off from the blistering heat better’n a Southern Nanny. Fact is, Miss Lucinda’s done been at it since long before the War of Northern Aggression and the invention of air conditioning. And nothin’ beats Miss Lucinda’s icy cool heritage refreshments served with true authentic Southern Hospitality. Jes put one of Miss Lucinda’s best to your lips… Ya’ll in for a special treat!
Mastering Design (Educational Style)
We envision partially complete recognizable objects as whole images. C_n __u und_rsta_d me? Sure you can. The mind bridges the letter gaps to create meaning, filling in the missing information. We feel the need to continue a pattern to its logical conclusion, adding missing elements to complete an identifiable image through extrapolation.
Product Name Branding Examples
· Coppertone Water Babies (#1 Selling Baby Sun Care)
· Coppertone Sport (#1 Selling Coppertone Product)
· Coppertone Sun Armor
· Solarcaine Aloe (#1 Selling Sunburn Relief brand)
· Dr. Scholl’s Gel Insole (Dr. Scholl’s #1 Selling Product)
· Dr. Scholl’s Wart Away (#1 Selling Wart Removal Gel)
· Bravo! Foods
· Jimmy Dean Pure Pork Sausage (Jimmy Dean #1 Selling Product)
· Friction Master Brakes (AutoZone #1 selling Brakes)
· Nightmare Dare (Haunted Park)
· GPOD (Green Power On Demand)
Ad Campaign Headlines (William’s Sausage)
· If your hat is a Stetson, you might like Williams’ Sausage
· If your road home kicks up red dirt, you might like Williams’ Sausage
· If your alarm clock is a rooster, you might like Williams’ Sausage
· If you say “Whoa” when you mean “Stop”, you might like Williams’ Sausage
· If you listen to Hank on the radio, you might like Williams’ Sausage
· If you drink sweet tea from a mason jar, you might like Williams’ Sausage
Brand Taglines (B2C) (Jimmy Dean Foods)
· You’re Gonna Love ‘em! - Jimmy Dean Breakfast Sausage
· Meat the New Boss - Jimmy Dean Beef Jerky
· Cost Conscious Care - GetMyRefills.com
· We Make Medication Affordable - GetMyRefills.com
Financial Services (B2B)
· We Unlock the Productivity of Gold
· Interest on Gold, Paid in Gold
· The Ultimate Insurance Strategy for the Prudent Investor
· Because Money Doesn’t Come With Instructions
· Your Personal Golden Reserve Parachute
High Tech Services (B2B)
· The Ultimate Business Tool for a Tough Economy
· Know who’s Calling Before the Phone Rings
Kodiak Wrap Bubble Wrap (B2C)
· Cancel your appointments today - The Bubble Wrap arrived.
Chill CBD Brand Positioning (B2C)
The Chill brand embodies a lifestyle that drives the behavior of relaxation in life’s third space (after work and play). Chill premium products offer the freedom of choice in relief and rejuvenation at the intersection of stress and pain.
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