Why Choose Us?

If you’ve ever put Jimmy Dean in your freezer, Maybelline on your face, Coppertone on your kids, Dr. Scholl’s on your feet, played a Nintendo game or used AutoZone chemicals in your car, you know our work. We've helped guide over a dozen retail brands to #1 selling category leadership globally, representing $2B+ in annual revenue.

1. Our teams have helped originate the following brands:

Coppertone WaterBabies, Coppertone Sport, Solarcaine Aloe, Dr. Scholl’s Gel Insoles, Dr. Scholl’s Clear Away, Lansinoh, Grizzly Smokeless Tobacco, Lotrimin, Gyne-Lotrimin, Dove Chocolate Milk, Florida’s Natural NFC, Saranac Beer, and hundreds of smaller start up brands.

2. Re-branded Entire Product Lines:

We've rebranded entire product lines including; Dr. Scholl’s Insoles, Odor Eaters, Maybelline Great Lash, Lotrimin, Gyne-Lotrimin, Correctol, PAAS Easter Egg Coloring Kits, Prestone Fuel System Cleaner, Jimmy Dean Roll Sausage, Hunter Fan and others.

3. Mass Retail Category Creation:

• We redefined the dairy case for Coca-Cola, creating 12 sku’s rolled out nationally including Dove Chocolate, Milky Way and 3 Musketeers flavored chocolate milks. Coke invested $40M.
• Created the Breastfeeding category in Walmart for the Lansinoh brand. Awarded 6' of shelf space.
• Helped introduce Bugs Bunny license to China, and Spiderman to the Middle East.

4. New Product Development: Created and launched over 3,500 new product sku’s into Mass, Grocery, Club, Convenience, Automotive and Drug Store channels.

5. Results: Our team is focused on maximizing your return on investment. When we make you look good, we look good.

Why We Matter