CASE STUDIES
Fruit of the Loom / Star Wars — Securing a $500M Partnership
Challenge: Fruit of the Loom sought the coveted Star Wars License from lucas films to re-energize its brand portfolio. We were competing against the biggest players in the category
Action: We Created a bold, immersive pitch — the FOL Marketing team appeared in Star Wars costumes to tell their story on video. We hired six actors dressed in stormtrooper costumes to deliver our proposal inside a life-sized R2-D2 unit that contained our entire presentation - our Marketing Pitch, Financials and product samples.
Result: FOL Secured a 10-year $500M licensing deal with Lucasfilm. The collaboration became the #1 boys’ undergarment line in the U.S., driving record sales and brand buzz. Our ad campaign features underwear not on kids - but on the Star Wars characters themselves.
Coca-Cola / Dove Milk — Turning a Setback into Growth
Challenge: Coca-Cola products were pulled from schools due to sugar concerns, eliminating a major youth channel for the brand. MIlk was an approved beverage so Coke needed to enter the dairy category.
Action: We needed to create a line of flavored milks for coca-cola. We wanted to use flavors kids already trusted to avoid any hesitancy for trial. We partnered with Mars and Doveto lauch 12 SKU’s including Milky Way, Three Musketeers, Starburst and Dove flavored milks.
RESULTS: This repositioning generated $40 million in first-year sales and gave Coca-Cola an entirely new presence in the school market.
Walmart / Lansinoh — Creating a New Retail Category
Challenge: Lansinoh created the first BREASTFEEDING cream to prevent painful CHAFING while breastfeeding. inventing a new category, the lansinoh couldn’t gain shelf placement at Walmart as buyers had no place to put the product.
Action: We presented Walmart HR with a news story of a woman removed from a store for breastfeeding, then proposed a dedicated “Breastfeeding Care” section to support Walmart’s family reputation.
Result: We Secured 10 feet of initial shelf space, expanding to 22 SKUs. The new category grew into a $100M+ global business in 80 countries and made Walmart an instant category leader.
Note: We created the logo, brand IDENTITY, color pallet and sell in to Walmart.
Florida’s Natural — Translating Storytelling into Shelf Sales
Challenge: TV ads showing a Grocery shopper reaching “into the grove” to grab a carton of orange juice - handed to her by An orange grove farmer. While the TV spot was highly memorable, it was not associated with THE Florida’s Natural package and didn’t convert to sales.
Action: We Carried the same “hand-off” moment from the commercial directly onto the juice bottle design, aligning the TV storytelling and packaging.
Result: The NEw Packaging Boosted recall and brand consistency. Our efforts Grew market share to the highest ever - 18.1%, establishing Florida’s Natural as a #1 category leader in fresh orange juice in airport sales across the country.
