PACKAGING DESIGN

MAYBELLINE AND GARNIER FLOOR DISPLAYS

Created over 200 floor and pallet displays for Maybelline, Garnier, and L’Oreal brands.

GRIZZLY LONG CUT - PACKAGING

Created the original packaging design for Grizzly moist snuff dipping tobacco. Grizzly is the flagship brand of Reynolds American with a 31.1% market share - the largest US market share of moist smokeless brands

EAST INDIA TEA COMPANY - PACKAGING DESIGN

The firm’s heritage and legacy is legendary since its establishment in 1600 by royal decree of Queen Elizabeth I. In the past, the brands tea was positioned as an “English Tea” whose packaging reflected traditional British design. Since the brand traversed the world to find these exotic tea variants, we chose to dress the packaging in the flavors of it’s native origin. Authentic tin style containers were fashioned to cement the brand’s ultra-Premium flair.

TERSTY BEVERAGE CARAFE - PACKAGING DESIGN

The Tersty brand invented the temperature perfect carafe. We designed the product and its packaging to give it a modern tech feel combined with a clean, elegant approachable look, utilizing a gloss coated sleeve with a raw bare corrugated insert. The result is a low cost but high perceived-value package.

PRESTONE AUTOMOTIVE CHEMICALS - PACKAGING DESIGN

Prestone needed to stand out on AutoZone shelves. Its small paper labels were tiny and not seen by the customer. We took an unheard-of stance working with shrink labeling engineers to test the limits of shrink labeling on a highly challenging bottle shape. The result was a self-pouring bottle that eliminated the need for a funnel that showcased the brand in a full shrink wrapper.

CHILL BRAND CBD - PACKAGING DESIGN

The Chill brand found itself inundated with competitors and needed to set itself apart. Chill offered a higher quality product than its competitors, so we opted to position the Chill brand as the Ultra-Premium leader, utilizing a combination of foil stamping, shrink wrapping and paper labeling.

ELLABELLA VITALITY SPLASH

Created Formulation, Branding, Packaging, Store Display, Sales Collateral, and Merchandising for this Fitness Brand.

SARANAC BREWERY - 1888 All Malt Lager

The nations second oldest brewery came to us with an idea to sell their beer under the brand name “Freeport,” where they would sell from Freeport Maine to Freeport Bahamas. But the brewery made an ultra-premium quality product for three generations that screamed “authenticity. So, we presented the brand “Saranac” as the brewery was in the foothills of the Adirondack Mountain region, famous for the town of Saranac. 1888 commemorated the year of the brewery’s founding. We won an international CLIO Award for best beer packaging. Saranac is now the brewery’s flagship brand.

JIMMY DEAN BEEF JERKY PACKAGING DESIGN

The famous image of Jimmy Dean had been removed from his namesake packaging over time. The firm was poised to enter the beef jerky category and needed a visual point of difference from the competition. Bringing back Jimmy’s signature image on the package tied it to the brand.

LaMont’s Authentic Southern Flavor meats.

Branding and packaging design for

SHEFFIELD FARMS Packaging Design

Fresh from the Farm Strategy - Printed Milk Cartons and Shrink Wrapped Egg Carton.

SUN ARMOR

Sunscreen Packaging Design.

BOAR’S HEAD - IN-STORE BIG FLAVOR PROMOTION

To gain in-store shopper awareness, We built giant grocery bag mockups on hidden wheels with the Boar’s Head logo to emphasize Boar’s Head’s “Big Flavor” and hired secret shoppers to walk the store.

MARVEL, Warner Brothers and Nickelodeon

Licensed Characters for SADAFCO (Saudi Arabia), Bravo Foods, and US National School Lunch Program. We introduced Marvel characters to Saudi Arabia and Bugs Bunny & friends to China.

GO Appetit

Identity and packaging design for Go Appetit - Soup on-the-go

AQUA TEN

Brand strategy and packaging design for this fitness nutricutical brand

PRIVATE LABEL HOUSEWARES - Recreating History

To help improve houseware sales for a major retailer, we recreated some of the best historical designs from various artistic styles (Art Deco, Art Nouveau and Classic styles) and packaged them as ultra-premium products.

TERSTY - PRODUCT DESIGN

The Tersty brand invented the temperature perfect carafe. Our product design made the brand on-trendy and on-the-go as if it were a woman’s designer brand accessory.

WALMART - Santa’s Workshop

Designed, funded, manufactured and sold my own product line into Walmart. This was a printed booklet of Christmas stickers that parents applied to presents to show that they came from Santa’s Workshop. Stickers would say “Made by Elves”, Santa Express Mail” “This package delivered by Rudolf” etc. Walmart sold out in 7 days.

PACKAGING DESIGN FOR COFFEE PRODUCT LINE

We took a heritage brand and wrapped it in history to showcase it’s coffee legacy.

LOGOS AND IDENTITY

Development for various firms.