B E V E R A G E
Repositioned the Florida’s Natural Not-From-Concentrate brand. Grabbed18.1% market share - the highest in the firm’s history and #1 juice in US airports.
Originated the Saranac Brand, now the flagship product for the FX Matt Brewing Company. Saranac success kept the brewery in business and won an International CLIO Award for best International Beer Packaging.
Season’s Best F.X. Matt Annual Seasonal Beer
Redefined the dairy case for Coca-Cola when Coke was pulled from school vending. Negotiated contract to replace soda with healthy milk alternative creating 12 sku’s nationally including Dove Chocolate, Milky Way and 3 Musketeers flavored chocolate milks. Coke invested $40M.
Launched the Marvel Brand in the dairy category with over 70 sku’s in the US and the Middle East. Redefined the Marvel characters to accommodate cultural differences. Also launched Bugs Bunny in China in the dairy category. Looney Tunes characters had to get new Mandarin names.
Redefined the dairy case for Coca-Cola when Coke was pulled from school vending. Negotiated contract to replace soda with healthy milk alternative creating 12 sku’s nationally including Dove Chocolate, Milky Way and 3 Musketeers flavored chocolate milks. Coke invested $40M.
Won the Gold Beverage Innovation Award (Europe) for Borojo Brand Energy Drink.
Launched a National School Milk Program with Spongebob, Scooby Doo, Jimmy Neutron, and other licensed characters.
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